Toronto, September 2, 2025 — The agency world has lost its soul. In the race for scale, efficiency, and AI shortcuts, too many became factories - machines, not movements.

It wasn’t always this way. The greats of advertising - Ogilvy, Bernbach, Wells Lawrence - proved that clarity, creativity, and bold humanity could move culture. That spirit has been stripped away.

BRMG is here to bring it back.

BRMG is not an agency. It is a platform for independent operators - strategists, makers, and builders who want the freedom of entrepreneurship with the strength of a collective.

What operators gain with BRMG:

• Guaranteed  Income - Operators gain the freedom to experiment, take risks, and grow without the pressure of survival.

• Strategic & Sales Support - backing to grow accounts and win new business.

• Technology & IT Infrastructure - modern systems and expertise without overhead.

• Financial Foundation - invoicing, credit access, and accounts payable handled for you.

• Operational Tools - workflow platforms that streamline and enable scale.

• A Trusted Network - collaborators and partners with the same independent mindset.

• Shared Success - profit participation that ensures rewards flow back to the people doing the work.

Built different.

Unlike traditional agencies, where control and rewards flow upward, BRMG ensures that the people doing the work share directly in the success. It combines independence with the strength of a collective, making it possible for operators to compete with giants without losing their autonomy.

“Agencies became machines. We’re bringing back the workshops - places where creativity, craft, and ownership belong to the people behind the work,” said Alex Verdurmen, Partner.

An invitation.

This is not just an announcement. It’s a movement. BRMG is the rise of the operator, the return of the soul, and the brand behind the people.

To learn more about becoming a BRMG operator, reach out at hello@thebrmg.com