At the center of the tour was a custom-built mobile bar trailer, accompanied by a truck wrapped in bold Clamato branding and topped with an oversized can that doubled as a moving billboard. We activated at key festivals, retail parking lots, and public spaces across the country—targeting events that drew the brand’s core demographic. At each stop, we offered free samples, created Instagrammable moments, and immersed attendees in a fun, friendly atmosphere that extended the brand’s identity well beyond the shelf.
To make this program seamless, BRMG managed every detail. Our experiential team handled routing, permitting, vendor coordination, branded staffing, and strict alcohol sampling protocols to ensure consistency and compliance. We layered on-site activations with brand storytelling, from visual merchandising to digital extensions like hashtag campaigns and live social coverage. Every interaction was intentional, built to deliver a memorable, high-energy brand moment.
What made the experience stand out was how deeply it resonated with consumers. This wasn’t just another sampling event—it was a celebration of Canadian culture through the lens of an iconic drink. By meeting consumers where they were—in the middle of summer fun—we created emotional connections, sparked conversations, and reinforced the brand’s presence as the drink of choice for good times and gatherings.
The results were powerful. The tour generated thousands of high-quality engagements, a surge in brand sentiment, and a measurable increase in retail demand in markets where the tour stopped. Social content from the experience amplified the reach well beyond the footprint of the tour itself. For Mott’s Clamato, this campaign wasn’t just a hit—it became a template for what experiential marketing can achieve when executed with precision, purpose, and personality.