The first stunt launched outside the New York Yankees vs. Blue Jays game in downtown Toronto. Brand Ambassadors in bird masks danced strangely and distributed 800 branded lighters with the promo code “RUSHMYWEED.” The peculiar visual combined with a useful, on-brand giveaway generated immediate traction, drawing crowds and sparking social media curiosity. Within 1.25 hours, all lighters were gone—and more importantly, purchases in Toronto spiked by 38% over the next two days, with Firebird sales increasing 31.36% during that same window.
Building on the momentum, two more activations were staged outside Toronto’s Festival of Beer, a prime venue for both volume and cultural relevance. With major acts like NAS and Sam Roberts Band drawing diverse crowds, Firebird’s team of dancers and Brand Ambassadors brought the weird once again—delivering another round of high-visibility brand moments designed to drive brand awareness and new customer acquisition. The stunts drew attention away from local competitors and directly toward Firebird’s mobile ordering platform.
All three stunts were built for lean execution with maximum return. With a budget of just $5,100 per activation, BRMG handled talent coordination, production, and execution—proving that even modest street marketing can yield big brand impact when creatively deployed. The clear, trackable lift in sales tied to the QR-coded promotions validated the stunt approach, turning engagement into measurable ROI.
Firebird’s success with these stunts demonstrates how brand personality, creative risk-taking, and tight execution can fuel short-term sales while building long-term brand distinction. In a category full of sameness, Firebird stood out—not just for what they sold, but for how they showed up.
